GOOGLE Analytics for Music are the worst
So, I love YOUTUBE – its a great tool for anyone loves to drive they bus on their own content. Hear a song you like, type it into YOUTUBE and boom! That said, the algorithms they use to create my likes and dislikes or they songs I may be interested in are whack! Yes, I said it – Google is whack. If you know who Charlie Wilson is, you know I don’t Ed Sheeran because I listen to Charlie Wilson. There are probably a million other artists that would be more suitable. If you have a similar situation or circumstance. Please post it here, perhaps the GOOGLE bots will find it and we can actually hear a song that should naturally follow your favorite song.
Labels: google algorithm
Programmatic Advertising – The Change of Digital Marketing
That’s why it started out being called Real-Time Bidding (RTB) which pretty well explained it, but didn’t sound sexy enough for the ad industry. Thus, programmatic buying is the term more typically being used.
It still takes people inside agencies to establish criteria that computer programs will use to automatically place buys in a fraction of a second, but certainly less people are required. Sure, there are people required to analyze metrics and twist the knobs to adjust buying criteria to get the most effective results, but again, it is less people.
Those overseeing programmatic buys are being referred to as the people at the “trading desk.” References from keynoters and speakers at the Online Media Marketing and Advertising conference on RTB this week commonly referred to commodity buying at the trading desk. All media have been bought on a commodity basis to a degree. This is the ultimate in commodity buying.
Will this technology move to traditional media? Dan Ackerman, SVP of Adap.tv, speaking at the Streaming Media West conference early this week, says much of online video and display is already being purchased using programmatic buying and he expects it will creep into broadcast TV as technology evolves.
That would indicate the same could be in the future for radio. So is this the end for radio salespeople? Certainly not.
There may be a percentage of advertising dollars moving to programmatic buying in traditional media when systems are in place some years from now, but there will always be a need for people to handle many types of advertising transactions. Ackerman agreed, saying creative advertising ideas, sponsorship campaigns, and human interaction will be required by agencies and advertisers for much of their buying.
The key for radio salespeople to remain relevant is providing agencies creative solutions supporting advertiser objectives; developing turnkey integrated campaigns consisting of on-air, sponsorship, and digital; and building professional relationships with all levels of the agency.
Wired’s hidden gem
I thought I would share this free page that Wired has made available. Free HTML Code and templates.
Check it out, pass it along and let me know if you found it useful.
Canadian ONLINE Ad Revenue Exploding
According to techvibes.com – Canadian Online Ad Revenue has been exploding. The explosion has seen new categories opening up, and being part of the fold. Video Game advertising has jumped on the scene and given a huge new way for digital/interactive marketers to reach the younger more illusive group. In game ads will continue to be a larger and larger part of marketing budgets. Print advertising has continued its downward spiral along with Email Marketing.
New additions to our Ad Networks
Adnetwork Canada is excited to bring in several new sites to our Media offerings.
These along with our new partnerships with Triton Loyalty and AdMeld have given us more impressions to sell in the Canadian Market. Our focus remains on delivering targeted impressions at great discounts.
If you have any questions or would like to discuss your clients needs, we would be happy to hear from you.
Adnetwork Canada Welcomes Mac’s Milk
Adnetwork Canada grows with Mac’s Digital Media Network
Toronto, ON March 9, 2010 – Adnetwork Canada announces its latest digital network offering, Mac’s/ Couche-Tard, one of the most innovative retailers in the convenience industry. With over 1,400 locations across Canada the Mac’s Digital Media Network reaches 560 million visitors each year, generating 1,100 transactions per day, per store. As the largest c-store in Canada, the digital network attracts local and national brands of all kinds and sizes.
The Mac’s Digital Media Network boasts two 32 inch digital screens in each location, with one or two 17 inch POS screens at the cash. A ten second advertisement is played on average 192 times per day on all screens. A five second advertisement played on the POS screens play a minimum of 384 times per day.
This digital out-of-home media partnership will allow marketers to plan integrated sales and marketing campaigns based on solid business objectives, targeting by region, audience, and age. It will give advertisers the opportunity to interact with the consumer while they are on-the-go. The ability to change marketing offers at a moment’s notice will help keep content fresh and relevant; the real-time delivery of in-store media allows for localized information, specialized content, and targeted advertising opportunities.
“The partnership between Adnetwork Canada and Mac’s/Couche-Tard will allow marketers to leverage digital out-of-home media, and reach today’s highly mobile consumer,” said Troy Weston, Principal of Adnetwork Canada.
By optimizing this digital out-of-home network, companies can engage with consumers where they shop on-the-go. By providing marketers with a holistic approach to their planning needs, Adnetwork Canada makes marketing campaigns more powerful and profitable.
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Adnetwork Canada is led by two veterans of the media game; Terry Stacey and Troy Weston, both of whom have worked for Canada’s largest media companies. They bring tremendous knowledge of all forms of media and marketing. Their combined experience includes providing strategic counsel for custom marketing solutions with a strong focus on broadcast, sport, entertainment and event marketing properties. Their sales experience includes an award winning track record in publishing, broadcasting, and digital media.
Mac’s Convenience Stores is a division of Alimentation Couche Tard Inc., together they represent the 4th largest convenience retailer in North America with a network of over 4,800 stores across Canada and the United States. Pinpoint is very proud to have such a distinguished partner, and to be able to offer our clients access to their expansive network.
Junior Hockey Magazine – Advertising Representation
Adnetwork Canada is excited to add Junior Hockey Magazine to our list of properties. This radio program is heard in 20 markets across Canada and speaks to true Junior Hockey Fans from coast to coast. If your company is looking for ways to reach the hockey world in an affordable fashion – JHM is the way to go.