As the world of digital media has evolved, marketers used to dream of having the ability to own the entire customer journey. This meant create the need, educate on the solution and activate for the close. This is now easier than ever before. Our one stop show solution will allow you the marketer to run geo-targeted programmatic display, geo-targeted connected tv and digital out of home that supports ONLY your desired locations. No longer are you required to run one campaign with a digital agency, another with a traditional agency and then build a cpc/programmatic program with your SEO company. We deliver all these solutions from one contact. We provide easier billing and ensure that all your programs are working together with the right offers at the right time. Marketers have been trying to manage their budgets and all their channels. As time has gone on – the number of channels they have at their disposal has increased. In the 70’s and 80’s it was Newspaper, Radio and maybe some TV for a tent sale.
Today we have all manner of ways to slice and dice.
- Digital out of Home
- SEO – Search Engine Optimization
- Adwords or Search Marketing
- Programmatic Display
- Traditional TV
- Connected TV or In-Stream Advertising
- Digital Ad Insertion
- Direct Mail or Flyers
- Plus plus plus
I think you see how challenging this can be for any modern day marketer to manage and keep on track of their work. Reach out if you are looking to have a chat about which of these will be right for your business.